The Abstrakt Podkast

The Struggles (and how to overcome them) of Founder-Led Sales

August 7, 2022

Some wise words from Matt Wolach, B2B SaaS Sales Coach at Xsellus. While the focus of this podcast is founder-led sales, most of these principles that Matt shared can be applied to sales in general.

Before you can grow in sales, you need to have a process and understand your market. Spend time doing your research and talking to industry experts first, before you try to sell to prospects.

The other piece to founder-led sales.... don't get emotional. Disconnect your ego from the product. Listen to the full episode to get even more great advice.

Listen or watch all of our episodes on YouTube. From cold calling to defining sales territories to motivating employees, the Abstrakt Podkast allows you to immerse yourself with sales experts from around the industry to find out what has made them successful as they tell all with Greg, your host.

Each episode they’ll discuss and dissect topics such as leadership, business growth, technology, sales strategies, prospecting, career progression, and so much more.

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