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Abstrakt software offers Real-time Conversational Coaching AI as an alternative to reactive analytics via call recording solutions. Our technology platform empowers Teams to deliver on their goals without having to wait until the next call review session. Abstrakt’s job is to help decrease ramp timelines, decrease loss rates and replicate your top performers. Abstrakt was specifically designed to be agile, and work across your tech stack or video conferencing and dialer technologies - no integrations or phone systems are required, ever. Abstrakt ensures each customer touchpoint is consistent and optimized for successful outcomes. Our Real-Time Conversational Intelligence Software actively coaches your team to ensure your customer always receives a best-in-class sales experience. Check us out at abstrakt.ai
Episodes
Wednesday Jul 28, 2021
How to be an Effective Story Teller!
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Larry Long with his golden microphone talked with us about "How to be an effective storyteller and how that helps you on cold calls, in meetings, and on demos. Basically he teaches how to stay relevant and work with your prospect to better understand the message SDR's are trying to convey.
Here's an excerpt: "I would say you can't afford *not* to tell stories now in a cold call. We have to use common sense. But essentially, we want to be relevant and relatable. It's very easy to say "Hey Greg, I was talking to John who's just like you were right down the road in Arizona. John and I were speaking about this challenge... have you faced that at all?" Now I'm able to relate now that I'm sharing this story. I'm giving the intro and I'm trying to pique your interest and from there it's either “hey tell me more” or “I pity the fool”."
Successful Sales Teams need to remember that stories tie into emotion, and emotion ultimately drives behavior. Buyers use logic to justify their emotions. Sales cycles shorten when SDRs can demonstrate that they *know* the buyer, by being able to provide relevant customer stories quickly, such as in a cold call scenario.
What are you doing as a sales professional to understand how to deploy customer stories?
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